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Members of NSSEA
January 2010
Toys‘NTayls is proud to be a member of The National School Supply and Equipment Association (NSSEA).

More quality products now!
November 2009
Collaboration with award winning Pen Notes.

Safety - our top priority!
Tested for safety as early as 2007.
Detailed report on Resale page.

‘‘The Two Tuba Switch‘‘ has received the Able Play Seal of Approval
October 2008
An AblePlay Rating(TM) is designed to give you a snapshot of a toy‘s appropriateness for children with special needs.

NEW! Ask a Question - Get an answer!
Now you can interact with our professionals by asking for advice.


We want your ‘‘Mitch-Switching Scene”!
Send us your creation from the “We‘re the Authors” page of our Web site.
REMEMBER - keep those files below 80 kb!!



Lead Free!!
November 2007

Toys’NTayls - Members of ASTRA
March 2007
ASTRA - American Specialty Toy Retailer Association

Toys‘NTayls was founded by Sarah Itzhaki, PhD
December 2006
Experience and knowledge in sleep and medical research and a clinical nutritionist.

About us
A tale and a toy image

Parent-Children Reading - Emotional Homeschooling & Growth


Toys`NTayls helps children meet their life challenges using encouraging stories and role-play. Our classic educational book and toys promote parents-children interaction and may also be perfect for homeschooling. They improve the well-being of children and parents, by turning a passive experience of reading a book to an active experience through role-play, guided activities, and creativity. Thus, the educational message is conveyed through fun play and an enjoyable story, helping children to internalize ways of coping with challenges.
Providing children with the building blocks for important social-emotional and character development skills is our mission.

What Are Children`s Challenges?

Preschool age 5 and up:
No more king of the castle! Children face social challenges in the “real world” outside their home (kindergarten, pre-school, school). Yet they are still kids who love and need a good story, a toy, and a hug.
Learn more about children`s challenges

The challenges:

* Timeless issues: socializing, dealing with shyness, sleep hygiene and more.

* Modern challenges: health and nutrition, family and belonging, peer competition.

Our Values:

1. OUR CHILDREN:
Honor children for who they are. Approach them from their perspective.

2. INNOVATION AND MOTIVATION: Play to overcome children`s challenges. Imperfection is perfect.

3. PROFESSIONALISM AND INSPIRATION: Scientific and academic knowledge. High-quality products.

4. FUN: Humor, active listening, playfulness.

5. MORALS: Humanitarianism, family values, non-violence.

All in all, a social-emotional and character-building experience like none before.

Enter for free fun activities!

Our Team:

Sarah Itzhaki and Tuba-Mitch1. Sarah Itzhaki, PhD., in medical research. A clinical nutritionist and a sleep counsler. Member of SCBWI.

2. Steven Tobias, Psy.D., Director, Center for Child & Family Development, Morristown, New Jersey.

3. Jill Ronsley, SUN Editing & Book Design.

4. A team of professionals who are experts in their fields of graphic, product design and illustration.

5. Legal and accounting.

6. Children and Parents – Our most valuable customers get a chance to explore and comment on our products during development stages. Hey! No one is better equipped to know than they are!

Enter and meet our products.