About us

Toys`NTayls helps children in the ages of preschool and up, meet their life challenges using encouraging stories and role-play. Our classic educational book and toys enhance parents children reading thus improve the well-being of children and parents, by turning a passive experience of reading a book to an active experience through role-play, guided activities, and creativity, thus allowing the child to internalize ways to cope with challenges.
We believe that an enjoyable story and fun play can aid kids develop a sense of well-being while conveying an educational message that teaches children important social-emotional and valuable character building skills.

What Are Children`s Challenges?

Preschool age 4 and up:
No more king of the castle! Children face social challenges in the “real world” outside their home (kindergarten, pre-school, school). Yet they are still kids who love and need a good story, a toy, and a hug.
Learn more about children`s challenges

The challenges:

* Timeless issues: socializing, dealing with shyness, sleep hygiene and more.

* Modern challenges: health and nutrition, family and belonging, peer competition.

Our Values:

1. OUR CHILDREN:
Honor children for who they are. Approach them from their perspective.

2. INNOVATION AND MOTIVATION: Play to overcome children`s challenges. Imperfection is perfect.

3. PROFESSIONALISM AND INSPIRATION: Scientific and academic knowledge. High-quality products.

4. FUN: Humor, active listening, playfulness.

5. MORALS: Humanitarianism, family values, non-violence.

All in all, a social-emotional and character-building experience like none before.

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Our Team:

1. Sarah Itzhaki, PhD., in medical research. A clinical nutritionist and a sleep counsler. Member of SCBWI.

2. Steven Tobias, Psy.D., Director, Center for Child & Family Development, Morristown, New Jersey.

3. Jill Ronsley, SUN Editing & Book Design.

4. A team of professionals who are experts in their fields of graphic, product design and illustration.

5. Children and Parents – Our most valuable customers get a chance to explore and comment on our products during development stages. Hey! No one is better equipped to know than they are!


Enter and meet our products.